Helmer talks about the context of the image and the intent of the creator of the image. I kept thinking about the construction of an image with photography when I happened up on the exhibit tucked in the back of the Vignelli gallery on cameras. At first I was just thinking of snapping a picture of an old camera and thought that might be the focus, if you will, of my illustration. But when I noticed that I was reflected with my iPhone, I thought that it was a great juxtaposition of old and new technology with me in the mix. And this brings me to my point. I had no real intended message when I took the image, but the end result could be analyzed and one could guess I was making a commentary on technology or my place in the world of photo technology or any number of things. But really, I had no message other than perhaps, after the fact, of provoking the viewer to interpret something.