“Again, one must remember that what we see in the tabloid is not the work of photographers… Montages and obvious retouching of photographs are not unusual.”
This has never been more true than now with the creation of Photoshop. The photo I attached represents the way that an ordinary person can easily be shown in a more glamorous way with some basic retouching. But the retouching in this picture that I did is so minor compared to other examples in the media. In many cases, Photoshop is used to remove elements altogether or make a person look dramatically different from what they really look like.
One example that comes to mind is the too-tan model in recent H&M advertisements. http://www.huffingtonpost.com/2012/05/09/tan-model-hm-ad_n_1503662.html She is so tanned, in fact, that it got some doctors concerned about its promotion of tanning beds and the so called “tanorexics.” For most of us, I think we can see that she’s been at least somewhat artificially tanned through Photoshop, but that’s not the case for everyone. What Becker suggests is that the changes made to photographs no longer present any sense of reality. Although this example is in advertising rather than news, if people view them as truths, there could be some dangerous consequences.
I am a Communication and Media Technology student. My goal is to advance my understanding of communication, especially as it relates to marketing and organizations. I am quite happy working for my department at RIT and we'll see where the future takes me! I am passionate about graphic design and hope to have opportunities to build on these skills. My family consists of my husband (a soon-to-be brewmaster) and my silly labradoodle!