When I started Helmer’s reading for this week “Picturing Place” immediately came to my mind one of my favorite places on campus. Java Wallys, a coffee and tea shop located next to the RIT library, is a great example of a multi-modal environment. Helmer explain that most of the places utilizes different ways of attracting their target public: by their decoration, music and even specific smells, that evokes (Helmer ch3) different emotions. Multimodality was introduced by Gunther Kress and Theo Van Leeuwen to describe those spaces that combine sound, image and tactile sensation to communicate with the public. They states that ” Verbal language may be one of the modes of communication, but it is not the primary method of conveying an argument or meaning.” And sure is not. When I first visited the Java’s Wally’s store I was impressed for the vintage style decoration, with all the old long play covers they have over the walls, and the rustics colorful chairs along with a lot of interesting artistic compositions. As part of the entire assembly they also have indie/alternative music that accompany the pleasure of tasting and smelling a great coffee or a relaxing cup with tea. It reminds me all of the bohemian style bars I used to visit back in my country. This place really fulfills its purpose of causing a pleasant and relaxing effect on all who visit. It was designed primarily to an alternative audience that can “relax, converse, or find inspiration”, and the entire set emphasize its purpose.
I'm from the Dominican Republic and did my BA in Communications. I like creative writing, blogging, reading poetry and playing guitar in my spare time. Also I like to spent time volunteering and promoting social causes. I love to travel and Im fascinated about anthropology and anything that has to do with people's behavior. I am currently studying the MS in Communication and Media Technologies and hope to be done in summer of next year.