Reusable Wegmans Shopping Bags
This image captures the idea in the “Sustainability and Graphic Design” article by Phil Hamlett. These reusable shopping bags have been designed to reduce the amount of landfill waste created by the abundance of plastic bags used for groceries. The design of the imagery on the bags further perpetuates this “earth-friendly” attitude by depicting fruits & vegetables. Fruits & vegetables are part of nature, which is exactly what these bags are trying to protect.
The slogan on the label of these bags even reads, “Sustainability at Wegmans. Today. Tomorrow. Together.” This message is informing customers that sustainability is ongoing and encourages customers to use these bags every time they shop at Wegmans.