Namely, a sign is something, A, which brings something, B, its interpretant sign determined or created by it, into the same sort of correspondence with something, C, its object, as that in which itself stands to C. Peirce, 1902.
I used this picture to illustrate the concept of semiotics, term used in the reading Corwin & Matusita that analyzes McDonalds logo based on Pierce’s semiotic model. Semiotics is the logic in which we are based to give significance to a symbol that represent an object or concept. In this image there’s an signage that indicates that this space, within that parking lot is reserved for people with disabilities. We make this deduction because we know the meaning of the image of the man sitting in a wheelchair. When we see the picture in the parking our mind associates the symbol with the concept of disability.
Pierce’s semiotic model is composed by three-part model of signification (Corwin & Matusita):
1-The sign: Something that represents an object and give a meaning to it. In the image the drawing of a person sitting in a wheelchair (the object), symbolizes disability (the sign).
2- The object: is what the sign represents. In this case a person sitting in a wheelchair. that at the same time represents anyone with a disability.
3- The interpreter: is the effect of a sign on someone who reads or comprehends it. Its what the sign means to us beyond its plain meaning. In this case the association we make of the person in a wheelchair with anyone with a disability.
I'm from the Dominican Republic and did my BA in Communications. I like creative writing, blogging, reading poetry and playing guitar in my spare time. Also I like to spent time volunteering and promoting social causes. I love to travel and Im fascinated about anthropology and anything that has to do with people's behavior. I am currently studying the MS in Communication and Media Technologies and hope to be done in summer of next year.