What do you see?
This is a picture I took of part of the wall of my room – as an Advertising & Public Relations major, I really love cool print ads that I see. Upon taking this shot, and even when I look at my wall, my eye goes first to the Coke can image. Maybe its just me, and this picture doesn’t do the brightness of the can justice. Regardless, I think the logo really stands out, which applies to the optional Cowin & Matusitz reading. I absolutely think the Coca-Cola logo is a successful logo based upon the article’s three pieces of criteria: it is recognizable (even, for me, standing out beyond other ads/logos), it brings forth a consensually-held meaning (although this example is on the can itself, one knows upon seeing solely the logo that Coca-Cola is a soft drink), and it induces positive affect. When I see the can, I think of old successful Coke campaigns (polar bears, Santa, etc.) and the positive, feel-good messages those ads convey (their slogan appropriately phrasing it “Open Happiness”). Consequently, the can/logo itself is a shortcut to those messages. I’m curious to hear if its only my interpretation/noticing of the can first, be sure to let me know!!