Social Media Marketing Workshop


RIT Dubai has organized another free Workshop for industry professionals at our campus in Dubai Silicon Oasis. This is part of our annual Workshop series where we hold workshops about engineering, computing and Business.  The topic was Social Media Marketing and it was delivered by Dr. Marvin Deitz from our main campus in Rochester, NY. Dr. Marvin Deitz is teaching in our Service Leadership and Innovation Master Degree. 

The workshop was attended by about 45 professional from different industry sectors who wanted to learn more about incorporating social media into their marketing and business plan. The attendees were split into groups and had to work together to create their Mini-Marketing Plan for platforms like Pinterest, Blogger, Instagram, YouTube, Facebook, Twitter, Google +, LinkedIn and other mainstream platforms to understand how each fit into the strategy of an organization to meet the overall objectives. 


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About RIT Dubai 

Established in 2008, RIT Dubai is a not-for-profit global campus of the esteemed Rochester Institute of Technology in New York, one of the world’s leading technological-focused universities with a storied 185 year history.  

RIT Dubai offers highly valued Bachelor’s and Master’s degrees in business and leadership, engineering, and computing. The curriculum provides students with relevant work experience through an innovative cooperative education program that helps students stand out in today’s highly completive job market. 

RIT Dubai offers American degrees, and all of RIT’s programs are UAE accredited. Students of RIT Dubai also have the unique opportunity to choose to study abroad at the main campus in New York or at one of its other global campuses

Excellence in education is RIT Dubai’s highest priority, with a competitive and selective admission process to ensure an engaged and diverse student body. The faculty consists of outstanding professors from the United States, the Middle East, and around the world. 

RIT Dubai is located in Dubai Silicon Oasis, a technology park with over 900 companies such as SAP, Henkel, Schneider Electric, Fujitsu, and Axiom.