PMS Cookies are for boys too!

In this blog, I have previously mentioned Java Wally's and Health Cookies.  Today, I want to mention another great aspect of Java Wally's that is confusing me:

They are called PMS Cookies.

Definition:
    *chocolate cookie with chocolate chips and walnuts
    *great tasting part of my life
    *fattening part of my life

My Question:
    Why have the silly people at Java's called these PMS cookies?
    Java's needs some marketing advice.
    I feel that most boys would never want to try a cookie called a PMS cookie.  However, they should. Because PMS cookies are pretty great (except for the fact that they are fattening, but most good things can't be that good for you).

Summary:
    PMS Cookies are delicious, and they really have nothing to do with PMS. 
    PMS Cookies are for boys too!