Set the dial to WITR
Just finished packing the car for my trip the the west coast (of NY) and reset my radio stations in the car back to the Rochester area: 89.7 WITR.
WITR is the student operated radio station on campus located in the basement of the SAU. Self described as "910 watts of unadulterated awesome for 24 hours a day, we put to the cool back in noncommercial/educational." The station plays everything from alternative rock, to electronica and hip hop. The station is DJ'd by students on campus - you can catch them at the club fair during orientation week and learn how to get involved.
You can catch more information on the airwaves (Rochester 89.7); facebook (facebook.com/89.7WITR); twitter (twitter.com/WITR897); or their website (witr.rit.edu).