E + M + S = EMS = Eastern Mountain Sports.
For those of you who are unfamiliar with the store, it's a little slice of heaven for any outdoorsy person. We were fortunate to have one in the Marketplace Mall , about a 2-minute drive from the RIT campus. We are even more fortunate that they have built a BIGGER and BETTER EMS in Pittsford, a smaller town on the outskirts of Rochester. Ok, so it may take a little longer to get there but the drive is so worth it - Pittsford is such a cute town with trendy shops and restaurants.
Typically, when a store (re)opens there is a "grand opening sale" or some other type of advertising gimmick associated with the ordeal. EMS decided to out-do the normal grand opening sale - and they did it up big time.
Basically, they took up a huge part of the parking lot in the Pittsford Plaza (Barnes and Noble, Bath and Body Works, Applebees, Cheesecake factory, etc are here). Then, black&blue steakhouse (very trendy place!) catered the up-scale BBQ. The only thing you needed to get the free food was a carabineer - which you picked up inside the EMS store. There was a really
good band playing outside as well as a trick biker (sorry don't know the official name for this type of riding) out there as well with wooden boxes doing cRaZy tricks
. Also, he was "hopping" on his bike back and forth over this volunteer from the audience! I took some pictures, naturally:
On on completeley unrelated note; I lost a very close friend of mine this week in a car accident. If you could, please keep him and his family in your thoughts and prayers - it would mean a lot.