Rochester Institute of Technology

Academic Program Overviews

Student Skills & Capabilities, Salary Data, Career Information 

New Media Interactive Development BS

Program Overview

Rochester Institute of Technology offers the world-renowned Bachelor of Science degree in New Media Interactive Development (NMID) in the School of Interactive Games & Media (IGM), housed in the Golisano College of Computing & Information Sciences (GCCIS). The college also offers three related undergraduate minors: Game Design & Development to students in GCCIS and Computer Engineering, Game Design to students in other majors, and Free & Open Source Software & Free Culture (FOSS) to all RIT students. RIT offers a related degree, a Bachelor of Fine Arts in New Media Design, which works closely with NMID. New media are ever-changing forms of digital communication that engage, immerse, and (often) entertain the users. Whereas “old media” involved newspapers, radio, and television, new media has adapted digital technology for the World Wide Web, social networks, wearable computing, and more. New Media development professionals develop and design software for these new media. To understand NMID, try reading it backwards: New Media Interactive Developers develop interactive media that is new. Students pursue a rigorous and technically demanding curriculum that emphasizes new media programming for the web, mobile, data, and PCs. The core curriculum offers a variety of design skills that enhance and inform these technical skills. Students can further specialize in game design, interfaces, web, mobile, audio, and more. Students work individually and in teams throughout both degrees. Students are expected to be both capable and diligent in the co-operative construction of their projects using industry standard processes and procedures.

Degrees Awarded

  • Bachelor of Science


  • Approximately 87 undergraduate students

Cooperative Education & Experiential Education Component

  • BS students are required to complete 2 co-op experiences.

Salary Information

Co-op:   $15.98                   $9.00 - $25.00
FT:         $65,000                 $50,000 -$ 90,000

Student Skills & Capabilities

Students in New Media Interactive Development (NMID) gain a solid background in programming and computing technologies, experience with design and layout, and the development of media-rich experiences. NMID students spend their first two years learning essential new media concepts and skills with their peers from the New Media Design. They gain experience in concept development, programming, animation, interactivity, interaction design, multimedia project development, and other topics. In the junior year, students will work with their faculty and academic advisors to select a series of free and advanced electives to focus on a variety of areas, e.g., interaction design, rich-media web application development, data visualization, social and mobile applications, physical and surface computing, audio, and casual games. In the senior year, students from both New Media majors work collaboratively on a capstone, team project that tackles real-world new media challenges. This culminating hands-on learning experience provides an opportunity for students to hone their skills in teams. The project yields an impressive portfolio piece, which helps to attract potential employers. NMID gain further real-life work experience via two required co-ops that take place before graduation.

Equipment & Facilities

In addition to the exemplary computing facilities found throughout the College of Computing, IGM provides students access to multiple separate laboratory facilities.  These labs are equipped with a variety hardware from Alienware® to ensure a mix of several processor types, the Adobe® and Autodesk® production suites, the Android Studio IDE,  MacOS computer hardware, the Xcode IDE, and other industry standard development tools. iOS and Android OS compatiable handheld devices are available for application development and testing.

Nature of Work

The new media interactive developer writes code, uses established code bases and frameworks, and works closely with a team of artists, designers, marketers, and more. This work involves multiple kinds of design: layout, code architecture, user experience, and more. But the NMID professional must quickly adapt to new ways to interact digitally. By its nature, new media continue to change, and so, the designers and developers must develop the skills to continue changing, too. For example, technology may outstrip the time it takes to complete a degree! Compare how many first-year college students had tablet devices as opposed to the number graduating. As technology and processes change, the new media developer uses core programming skills to create new digital experiences for users. For now, web, mobile, data, and interfaces are fundamental to the NMID professional. But years from now, who knows what new forms of media people will use?

Training / Qualifications

In a field that is changing so rapidly, successful practitioners must have a solid foundation in cutting-edge technologies, a well-honed sense of design, and the skills to put creative ideas into practice. The Bachelor of Science in New Media Interactive Development program was carefully formulated to provide students with a focus on technology informed by design, with an emphasis on independent problem solving in a constantly evolving field.

Job Outlook

Developers with collaboration and communication skills and experience working with design teams will especially be needed as demand for interactive media projects increase—websites, web-based games, smart phones, tablets, mobile devices, wearables, and other emerging technology. Demand for graphic designers also will increase as advertising firms create print and web marketing and promotional materials for a growing number of products and services (U. S. Bureau of Labor Statistics O.O.H.).

Job Titles

Interactive Developer, Web Developer, Web Applications Administrator, Mobile Developer, Phone Developer, Web Designer, Programmer, Software Developer, Creative Engineer, Software Engineer,  Experience Technologist, User Experience (UX) Developer, User Interface (UI) Developer, Front-end Applications Developer, Instructional Designer, Web Content Coordinator (RIT Job Zone


By graduation, NMID students have built up skills and knowledge ranging from the technical to the artistic—web programming, graphic design, animation, data-driven applications, interaction design, digital audio, and more. You’ll find our alumni working in advertising, electronic entertainment, journalism, design, education, software development, finance, and other fields at the forefront of technology.

Selected Employer Hiring Partners

Ahold, Apple, American Greetings, Boston Interactive,, Brand Integrity, BrokenMyths Studios, Cannon Industries, Carrot Creative,  Clevermethod, Constant Contact, EagleDream Technologies Inc., ESPN, Facebook, Forbes, Global Printing, Google, Intuit, Magnani Caruso Dutton, MobileAware, Moog, Odopod, Partners & Napier, Paychex, Sapient Nitro, Wegmans Food Markets,  Xamarin

Contact Us

We appreciate your interest in your career and we will make every effort to help you succeed. Feel free to contact Stephanie Ryan, the career services coordinator who works with the New Media Interactive Development program. For your convenience, you can access information and services through our web site at
Stephanie Ryan, Career Services Coordinator, This email address is being protected from spambots. You need JavaScript enabled to view it.; 585.475.7823; 585.475.2301
Rochester Institute of Technology . Office of Career Services and Cooperative Education
Bausch & Lomb Center . 57 Lomb Memorial Drive . Rochester NY  14623-5603