Part-time & Graduate Enrollment Services
Marketing BS
Program overview
Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. These marketing basics apply to governmental agencies, not-for-profit organizations, service organizations, and for-profit firms.
In the marketing major, students learn theory and gain practical experience by creating tactically enabled strategic marketing plans. Through projects, they learn to work independently and in teams to achieve organizational objectives. Marketing majors develop leadership and communication skills through classroom experiences and their work on real and simulated business challenges. Upon completing the program, students will gain proficiency in analyzing and understanding buyers, developing and delivering professional sales presentations, and designing and implementing marketing research projects. Students graduate with the ability to create and critically evaluate strategic marketing plans.
Curriculum
Marketing, BS degree, typical course sequence (semesters), effective fall 2013
| Course | Sem. Cr. Hrs. | |
|---|---|---|
| First Year | ||
| MGMT-101 | Business 1: Ideas and Business Planning | 3 |
| MGIS-101 | Computer-Based Analysis | 1 |
| ECON-101 | LAS Perspective 4: Principles of Microeconomics | 3 |
| COMM-253 | Communication | 3 |
| STAT-145 | LAS Perspective 7A: Introduction to Statistics I | 3 |
| MGIS-102 | Business 2: Technology-Enabled Launch | 2 |
| ENGL-150 | LAS Foundation 2: Writing Seminar | 3 |
| ECON-201 | LAS Perspective 3: Principles of Macroeconomics | 3 |
| ACCT-110 | Financial Accounting | 3 |
| STAT-146 | LAS Perspective 7B: Introduction to Statistics II | 4 |
| LAS Foundation 1: First-Year Seminar | 0 | |
| Wellness Education* | 0 | |
| Second Year | ||
| ACCT-210 | Management Accounting | 3 |
| MKTG-230 | Principles of Marketing | 3 |
| FINC-220 | Corporate Finance | 3 |
| MGMT-295 | Sophomore Integrated Experience | 1 |
| LAS Perspective 1, 2 | 6 | |
| Marketing Elective | 3 | |
| MGMT-215 | Organizational Behavior | 3 |
| Free Elective | 3 | |
| INTB-225 | Globalization | 3 |
| MATH-161 | Calculus | 4 |
| Third Year | ||
| MGMT-340 | Business Ethics and Corporate Social Responsibility | 3 |
| MKTG-551 | Marketing Metrics and Research | 3 |
| LAS Immersion 1, 2 | 6 | |
| LAS Perspective 5, 6 | 6 | |
| DECS-310 | Operations Management | 3 |
| Marketing Electives | 9 | |
| Cooperative Education | Co-op | |
| Fourth Year | ||
| MKTG-550 | Marketing Management | 3 |
| Free Electives | 9 | |
| LAS Immersion 3 | 3 | |
| LAS Perspective 5 | 3 | |
| LAS Electives | 9 | |
| MGMT-560 | Strategy and Innovation | 3 |
| Total Semester Credit Hours | 123 | |
Please see New General Education Curriculum–Liberal Arts and Sciences (LAS) for more information.
(WI) Refers to a writing intensive course within the major.
* Please see Wellness Education Requirement for more information.