Communication and Media Technologies MS

For more detailed information, visit the School of Communication’s website.

Graduate Admissions Counselor

Roch Whitman

Department Contact

Grant Cos, Ph.D.

Admission Deadlines & Requirements

Program Available Online? No
Application Deadline Rolling
Admit Term Fall/Spring/Summer
Entrance Exam None
Other Three Writing Samples
English Language Exams:
TOEFL (Internet) 88
PTE Academic 61


Priority deadline - COMPLETE applications that are received by this date are given priority consideration for admission and financial aid (if applicable). Applications received after the priority deadline will be considered on a space-available basis.

Rolling - There is no specific deadline for applications; applications will be accepted and reviewed throughout the year until the program reaches capacity.

Program overview

Communication and the technologies for message creation and dissemination are at the center of dramatic economic, social, and cultural changes occurring as a result of technological development and global connectedness. The master of science degree in communication and media technologies is an advanced interdisciplinary program combining liberal arts courses in communication with course work in an applied or professional program. Students will become adept at the analysis of communication problems, the development of solutions, and the creation of messages as a result of their combined training in the social sciences, humanities, and applied technologies.

Communication courses rooted in the humanities and social sciences provide students with the opportunity to gain a broad, historical understanding of issues in communication, including the ethical, legal, and social dimensions. Additional courses give students advanced guidance in the creation of written and visual message content. Courses in applied technologies or professional programs provide opportunities for implementation and application. The required thesis combines knowledge, practice, original research, and application under the guidance of a graduate advisement committee.

Students are prepared to pursue careers as communication experts in commerce, industry, education, entertainment, and government, as well as for graduate work toward a doctoral degree.

Plan of study

The degree requires the completion of 36 credit hours of graduate course work. The program consists of five required courses, three communication electives, three applied professional or technical courses, and either a thesis, project, or a comprehensive exam.

Graduate committee

Full-time students create a graduate advisement committee by the end of their first semester of study. The committee is comprised of at least one faculty member from the department of communication and one faculty member from outside the department. The outside member should have a terminal degree. The committee advises and guides the student's elective course selection and course sequencing. With the guidance and approval of the graduate advising committee, students design and conduct a thesis or project appropriate to their course of study and their career goals.


A thesis or project is an option for all students in the program. The topic should complement the student's academic graduate interests and scholarly training. Topic selection and methods for implementing the thesis/project occur in consultation with the student's graduate advisement committee.

Comprehensive examinations

Comprehensive examinations may be taken in lieu of a thesis or project. Students are eligible to take these examinations after all course work has been completed. The graduate committee chooses the exam committee members from two areas: theory and methods. The student selects a specialty area within the communication elective courses with the consent of the faculty member who taught the course, and that faculty member will administer and grade the exam question(s). Specialization areas include the following: electronic, visual, international, strategic, and education. Exams take place at two times: intersession and in June. If students fail any portion of the exam, they receive one opportunity for a rewrite.


Communication and media technologies, MS degree, typical course sequence

Course Sem. Cr. Hrs.
COMM-700 Survey of Media Technologies 3
COMM-702 Communication Theories 3
  Communication Electives 9
  Professional Core 9
COMM-703 Research Methods in Communication 3
COMM-704 Media Law and Ethics 3
COMM-720 Thesis Preparation 0
Choose one of the following: 6
   COMM-800    Communication Thesis/Project  
   COMM-801    Comprehensive Exam, plus two additional courses*  
Total Semester Credit Hours 36

* Courses may be professional core courses, communication electives, or a combination of both.

Communication electives

Students select three of the following communication electives:

Course Sem. Cr. Hrs.
COMM-705 Technology-Mediated Communication 3
COMM-706 Crafting the Message 3
COMM-707 International Media 3
COMM-708 Communication Education 3
COMM-709 Online Advertising 3
COMM-710 Visual Communication 3
COMM-711 Persuasion in a Digital Age 3
COMM-713 Classic Media 3
COMM-725 Special Topics in Communication 3

Applied professional or technical courses

Students select three of the following applied professional or technical courses:

Course Sem. Cr. Hrs.
Print Media (College of Imaging Arts and Sciences)
PPRT-703 Cross Media Workflow I 3
PPRT-741 Digital Printing and Publishing 3
PPRT-742 Printing Industry Trends and Issues 3
PPRT-743 Perspectives on Contemporary Publishing 3
Marketing (Saunders College of Business)
MGMT-740 Organizational Behavior and Leadership 3
MGMT-741 Managing Organizational Change 3
MGMT-742 Introduction to Technology Management 3
MKTG-761 Marketing Concepts 3
MKTG-766 Marketing in Global Business 3
MKTG-767 Advertising and Marketing Communications 3
MKTG-772 Marketing on the Internet 3
MKTG-778 Commercializing and Marketing of New Products 3
Health Systems (College of Applied Science and Technology)
HLTH-700 Research Methods and Data Analysis 3
HLTH-710 Health Governance and Economics 3
HLTH-717 Bioethics 3
HLTH-720 Health Systems Planning 3
HLTH-725 Marketing Within Health Care 3
SERQ-712 Breakthrough Thinking, Creativity, and Innovation 3
Public Policy (College of Liberal Arts)
PUBL-700 Readings in Public Policy 3
PUBL-610 Technological Innovation and Public Policy 3
PUBL-709 Public Administration and Management 3
PUBL-620 Information and Communication Policy 3


Admission requirements

To be considered for admission to the MS program in communication and media technologies, candidates must fulfill the following requirements:

  • Complete a graduate application,
  • Hold a baccalaureate degree from an accredited college or university,
  • Submit official transcripts (in English) of all previously completed undergraduate and graduate course work,
  • Have a minimum cumulative undergraduate GPA of 3.0,
  • Submit three letters of reference from academic advisers, major professors, and/or supervisors or managers,
  • Submit a writing portfolio consisting of at least three writing samples, such as academic papers written for class, work-related brochures and pamphlets, or newspaper or magazine articles, and
  • Complete a graduate application.
  • International applicants whose native language is not English must submit scores from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). Minimum scores of 570 (paper-based) or 88-89 (Internet-based) are required on the TOEFL. A minimum score of 6.5 is required on the IELTS. This requirement may be waived for students who submit undergraduate transcripts from American colleges and universities.

Career Outcomes

The RIT Office of Career Services and Cooperative Education website provides information pertaining to student skills and capabilities, salary data, career information, job outcomes, and contact information for the Career Services Coordinator by program.

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