Social Media

Online Courses

Learn how to set up a Facebook account exclusively for business use and build out your page in a way that promotes your brand. In this series of videos, author Brad Batesole also shows how to craft and post interesting content, and identifies winning strategies for building and maintaining a thriving community of Facebook fans.

This course, revised for 2015, includes detailed information on creating ads and boosted posts, and shows how to use Facebook Insights to track your reach, page visits, and even the performance of your competitors. Brad Batesole also shows how to update your page on the go with the Facebook Pages Manager app, and tie your Facebook page to Twitter.

Topics include:

  • Planning your page
  • Engaging your community with status updates, photos, and video
  • Creating events and scheduling posts
  • Pinning and embedding posts
  • Moderating comments on your page
  • Creating a boosted post
  • Creating advertisements
  • Using Insights to track likes, post reach, page visits, and more
  • Adding page administrators
  • Linking to Twitter

 

Develop, implement, and optimize a winning Google+ presence for your business, in these tutorials with marketing expert Anson Alexander. Anson explains why Google+ is so crucial to businesses and then shows all the components that go into setting up a great Google+ business page.

Learn about this social media platform's unique conventions, including Google+ circles, communities, Events, and Hangouts, and then find out how to develop engaging posts. Anson also shows how to measure visibility and engagement to determine your brand's audience, and then maximize exposure with rich media, branded vanity URLs, YouTube integration, and more.

Topics include:

  • How Google+ will help your business
  • Creating a Google+ account and business page
  • Understanding circles and Hangouts
  • Sharing posts
  • Interacting with Google+ comments
  • Using Google+ Insights
  • Managing reviews
  • Connecting to a YouTube account

Find out what business opportunities await on Instagram. In this course, Anson Alexander shows how to get started using Instagram to increase your sales, brand recognition, and online presence. He'll cover the basics like choosing photos, hashtags, and filters and creating a posting schedule, as well as more advanced tricks like integrating Instagram with your website, Facebook feed, or blog. Plus, learn how to measure and track success of posts, so you can find out what content is gaining traction with which followers.

Topics include:

  • Business opportunities on Instagram
  • Brainstorming content ideas
  • Developing a posting schedule
  • Optimizing your Instagram profile
  • Interacting with the Instagram community
  • Using business-appropriate filters and hashtags
  • Adding Instagram photos to your website or Facebook
  • Measuring the success of your Instagram posts

 

reddit, the "front page of the Internet," is a popular news aggregator that anyone can contribute to: by asking questions, providing answers, engaging in debates, or simply posting links to interesting content. In this course Nick Brazzi explains how reddit works, how it is organized, and how you can set up an account to contribute to the community. He covers both the web-based and mobile platforms, demystifies common reddit abbreviations and jargon, and shows how to effectively search and navigate subreddits. Plus, learn how to post and vote on content, and use the "Ask Me Anything," or AMA, subreddit, which features politicians, celebrities, scientists, and other interesting people who are willing to answer questions posed by redditors.

Topics include:

  • Reading articles on reddit
  • Searching reddit
  • Using the Reddit Enhancement Suite
  • Posting content
  • Commenting and voting on content

 

Join the conversation—before it disappears. Learn how to set up and use Snapchat, the popular and supposedly confidential video-messaging platform that deletes messages after they are shared. Anson Alexander shows how to set up an account, record new photos and videos, and chat with friends, and helps new users understand critical privacy settings and whether "snaps" really disappear for good after viewing.

Topics include:

  • Creating a Snapchat account
  • Adding friends in Snapchat
  • Sending and receiving videos
  • Chatting
  • Deleting a Snapchat account

 

Think Pinterest is only good for cupcake recipes and wedding inspiration? Think again. Pinterest is a powerful marketing tool for businesses of all stripes. In this course, Pinterest expert Cynthia Sanchez explains the basics of Pinterest and dispels the myths that are keeping some companies away from this powerful marketing platform. She explains how to lay the foundation for a great Pinterest presence, starting with research, a strategic approach, and a website prepped for successful pinning.

Cynthia also provides crucial details on expanding Pinterest reach, including understanding what to pin and how often, writing successful pin descriptions, engaging with influencers, creating boards, and participating in groups. Plus, discover how to use contests, messaging, and Rich Pins; start advertising with Promoted Pins; and measure the results of your Pinterest activities.

Topics include:

  • How to pin
  • Researching customers on Pinterest
  • Creating a Pinterest plan
  • Creating a pinnable website
  • Opening a business Pinterest account
  • Linking to other social networks
  • Following other pinners
  • Crafting good pin descriptions
  • Creating article- and product-rich pins
  • Measuring Pinterest success with analytics

 

Join the social-media-marketing revolution: learn how to promote brands, increase sales, engage customers, and drive site traffic using Facebook and Twitter. This course helps marketers and business owners craft, implement, measure, and optimize a winning social-media-marketing strategy. Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. Once viewers understand the conceptual underpinnings of social media marketing, Brad shows how to create Facebook and Twitter profiles; write engaging, high-quality content that incorporates the unique features of each platform, such as hashtags and rich media; and maximize your reach by adding followers and fans. Finally, learn how to measure the results of those efforts using analytics, and see how well your posts and tweets are performing.

Topics include:

  • What is social media marketing?
  • Comparing Facebook and Twitter
  • Creating a brand presence
  • Defining your objective
  • Writing tweets and using retweets
  • Adding media and hashtags
  • Attracting followers on different platforms
  • Writing engaging Facebook posts
  • Reviewing Facebook and Twitter analytics

 

Businesses of all sizes can use Twitter for everything from finding new customers to deepening relationships with existing clients. This course explains how to best use the popular social media platform. Learn how to create a great user name and profile, define your brand personality, and begin tweeting.

Author Brad Batesole also shows how to use Twitter for lead gen, and track the impact of each tweet so you can determine what's working and what's not. You'll also learn how to integrate Twitter into your website, create an advertising account, and measure the results of promoted tweets and accounts.

Finally, Brad explains crucial workflows for managing your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with Google Analytics.

Topics include:

  • Creating your user name and Twitter bio
  • Following other accounts
  • Crafting great tweets
  • Embedding photos and video
  • Using Twitter Cards to create "rich" tweets
  • Searching for potential clients
  • Retweeting
  • Advertising on Twitter
  • Using third-party Twitter-management tools
  • Tracking Twitter via Google Analytics