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"Shatoetry": IGM alumnus creates popular app that lets users channel William Shatner's voice

By Fran Broderick
When Alex Lifshitz was studying at the Golisano College's IGM School he dreamed of creating an app that would let him speak in the voice of legendary actor William Shatner. Following work with multiple production companies and a collaboration with Shatner, Lifshitz has now made that dream a reality.Shatoetry, a new app that lets users form phrases which in turn are spoken in the inimitable cadence of the Star Trek Captain, recently launched in the ITunes store, and it's already creating quite a buzz. 
Working with Blindlight Apps as well as Troy, New York's 1st Playable Productions, Lifshitz developed Shatoetry which also lets users collaborate on pieces and insert "space bubbles" that inject Shatner's famous off-beat pauses into their "Shatisms". Shatner provided the audio and has been a big supporter of the app, filming teaser trailers in which he implored audiences to guess what "Shatoetry" means, and stating in a press release, "I wanted to give people a means to express their thoughts and ideas, using my voice. It's a fun, creative app that I am certain people will enjoy."
The app has captured the attention of a number of national news outlets, including Time Magazine and Fox News, and plans for expansions and updates are already underway. Shatner, for his part, has been quite the sport, explaining: "I can say anything. I can even break up with your boyfriend. I'd be delighted to."
The app retails for $2.99 and is available for download in the ITunes App Store.