A young entrepreneur, industry pioneer, and highly regarded marketing expert, as well as a man who has surpassed new heights of commercial and financial success, are just a few ways people have described Daymond John. Over the last 20 years, John has evolved from one of the most successful fashion icons of his generation to one of the most sought-after branding experts and business and motivational speakers in the country.
John’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us by Us,” represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, John created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.
In 2009, John joined the cast of the ABC entrepreneurial business show Shark Tank, produced by acclaimed TV producer Mark Burnett. As one of the “Sharks,” he and four other prominent executives listen to business pitches from everyday people hoping to launch their company or product to new heights. Investing his own money in every project, John becomes partners with the entrepreneurs, helping turn their dreams into a reality. Millions of viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights. Due to the increasing amount of requests from major companies, Shark Branding was formed to provide companies with the marketing insights that have made John’s companies successful over the years.
John entered the literary world with his first book Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle which tells the story of his awe-inspiring journey and provides a roadmap for those who aspire to succeed in business and in life. John followed up his with his second book, The Brand Within: How We Brand Ourselves, from Birth to the Boardroom, which examines the loyal relationships companies seek to establish with the public by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting-edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trendsetters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.
In recognition of his contributions to fashion and the face of American business, John has been celebrated with some of the most prestigious awards including: Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Crain's New York Business Forty Under Forty Award, and Ernst & Young’s New York Entrepreneur of the Year Award.
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