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The GeneSIS project team is excited to announce that today we have successfully launched the second portion of RIT’s new enterprise student information system (SIS). This second launch introduces new tools for RIT’s three admissions offices to recruit and admit future students, beginning with the freshman class of 2013. This is a significant step towards building a more centralized, efficient system that sets the foundation to transform our current services into extraordinary capabilities to engage prospective candidates, increase student success, and build lifetime relationships with alumni and other university constituents.

The GeneSIS project team developed a new Constituent Relationship Management (CRM) component designed to enhance RIT’s ability to engage prospective students. Prospective students for Fall 2013 and beyond now have access to a new and improved student portal as well.

According to Dan Shelley, Assistant Vice President and Director of Undergraduate Admissions, “As competition for students has intensified over the past many years, colleges and universities have continued pursuing innovative initiatives to advance their position in the marketplace. One of those innovative methods that began entering the picture almost a decade ago was the CRM or constituent relationship management system.”

Shelley notes that “with the acquisition of the Oracle PeopleSoft CRM, RIT will become one of the first universities nationally to fully implement this large-scale communication tool. The Oracle CRM was originally built for the corporate world. As a result, many adjustments by RIT and Oracle have been necessary in an effort to adapt the system to the needs of higher education admission and recruitment. While RIT admissions areas had already been delivering CRM-like communications, the PeopleSoft CRM will offer greater ability in automation, message differentiation, multi-channel communications ( e.g., paper, Web, email, SMS, etc.) and behavioral analytics.”

“At any given period in time, RIT admission areas recruit students several years ahead,” says Shelley. “At the time of the conversion from our legacy system to PeopleSoft, admissions will translate more than 500,000 prospective student records into the new system. The CRM will follow prospective students through the entire admissions life cycle, permitting opportunities for enhanced communications with students. Eventually, this new CRM will offer many new possibilities for working with prospective students, their families, secondary schools and two-year colleges and others.”

This is the second major launch of the new SIS since October. Our initial launch in October allowed RIT’s scheduling officers to begin developing the Fall 2012 schedule of classes and course catalog. The schedule of classes is now available to the campus for viewing. With two successful system launches so far, the GeneSIS project team will now focus its efforts on the project’s largest launch in April. In April the GeneSIS project team will complete configuration of the Student Records, Student Financials, and Admissions portions of the system. This third launch will introduce new online centers for students, faculty, and advisors to access important academic information in a central location, will also allow students to use the new SIS to register for Fall 2012 classes starting in late April, and will launch the online application for admissions. It will also set the stage for students to use the new SIS to access their student financials accounts at the beginning of the new fiscal year in July.

Eventually the project team will expand the CRM component developed in the second launch so that it can be used by advisors to support current RIT students. In September 2012 the project team will release an integrated degree audit tool that will allow RIT students to check their progress towards graduation in real time. For each launch there will be extensive training for the functional users and for the end user population to ensure the RIT community is well-equipped to adopt the new system.

Collaboration is essential for a project of this size and scope. The system is being built through the collaborative efforts of ITS, our partners at Oracle Consulting Services, and representatives from key functional areas from Student Affairs, Academic Affairs, Enrollment Management & Career Services, and Finance & Administration. The GeneSIS project team continually engages such key groups as Student Government, Academic Senate, and Staff Council. Additionally, they established a Change Agent Network of over 50 students, faculty, staff, and administrators from across the campus that meets monthly to ensure their constituents are kept up to date with the project’s progress and understand how the new system will impact members of the RIT community directly. We encourage you to direct your input about the project through these groups. For more information about the GeneSIS project visit

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