Alex Bitterman

Alex Bitterman MArch, PhD

Assoc. Prof. of Architecture

Dr. Bitterman is an internationally recognized expert in place branding and place-based identity systems. After several years of research Dr. Bitterman has developed a taxonomy of place brands which identifies the five main types of place brands but also provides a basis for testing the efficacy of place brands. This research forms the basis of many presentations and consulting relationships around the world. Dr. Bitterman is the founding editor and editor-in-chief of Multi: the Journal of Responsible Architecture and Design (, ISSN 1942-3527) a refereed scholarly journal serving a global audience. Dr. Bitterman is the proud recipient of the prestigious Richard and Virginia Eisenhart Provost’s Award for Excellence in Teaching at RIT and the Buffalo State College President’s Award for Equity and Diversity in Teaching.