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Public Training Programs

Orientation to the Graphic Arts, Printing and Digital Communications Industries

Tuesday, March 13, 2018 to Thursday, March 15, 2018

Years ago, the Orientation to the Graphic Arts was a mandatory course for everyone entering the industry. Overtime however, the changes in technology and the emerging digital communications industry made that course obsolete. While there is still the need for an Orientation course, today it has to include internet and mobile communication in the emerging cross – channel or Omni-Channel age.

This course is designed for anyone requiring a solid foundation to Graphic Arts, Printing and Digital Communications Industries. This includes staff working in production as well as others working in affiliated positions such as: designers, print / media buyers, sales and customer service reps, administrators and managers, HR and AR staff (accounts receivable). 

This three-day course is designed for anyone who needs a strong foundation in the fundamentals and how they are evolving and changing. Offered at the award winning Rochester Institute of Technology this combines industry expert lecture, hands on demonstrations and interactive conversations.

Attendees will have the chance to learn concepts and then see the equipment and processes in action – all the way from estimating to shipping from a local printer. Attendees will not only get an up-close view of the many complex processes that make up today's dynamic industry but have time to talk about what they do and how they may be able to do it better.

This fast-paced program is packed with information and exciting demonstrations to give employees the knowledge to perform the job more effectively. Attendees will walk away with a solid, comprehensive grounding in graphic arts technology, proven by RIT’s experience in delivering similar programs for over 50 years. 


Who Should Attend

This seminar is an excellent introduction for newcomers to the printing and imaging industry as well as anyone who works with printers and publishers.

  • Sales and Customer Service Reps
  • Graphic and Web Designers
  • Print and Media Buyers
  • Production staff (estimators, prepress, press, finishing and mailing operators)
  • Administrators and managers

You will learn about:

  • Overview of Major Printing Processes
  • Paper and Ink
  • Digital Print Processes/Digital File
  • Digital Lab Demos: HP Indigo/Kodak NexPress
  • Macro Trends and Industry Changes
  • Print Alternatives and Value Added
  • Color Theory & Management Basics; Color Perception
  • Image Reproduction/Workflow
  • Color Management Lab Demo
  • Overview of Wide Format Inkjet
  • Wide Format Inkjet Demos
  • Commercial Printer Tour-CTP, Offset Demo, Digital Press Demo



Eric KunsmanEric T. Kunsman is a photographer and book artist based out of Rochester, New York where he has returned to pursue his personal work. Eric is a Lecturer for the Visual Communications Studies Department in the National Technical Institute for the Deaf and also teaches for the School of Photographic Arts & Sciences both of which are housed at the Rochester Institute of Technology. He was formerly an Assistant Professor at Mercer County Community College where he was also the coordinator of the photography program. He has nationally taught workshops, lectured on digital printing. Eric holds his MFA in Book Arts/Printmaking from The University of the Arts in Philadelphia, and holds an MS in Electronic Publishing/Graphic Arts Media, BS in Biomedical Photography, BFA in Fine Art photography all from the Rochester Institute of Technology in Rochester, New York. His photographs and books have been exhibited internationally and are in several prominent collections throughout the United States. He currently owns Booksmart Studio, which is a fine art digital printing studio specializing in numerous techniques and services for photographers and book artists.


David CohnDavid Cohn Associate Professor, began his career at RIT in 1979 as a technologist in the Graphic Arts Research Center (GARC). He was responsible for the manufacturing of standardized quality control test-targets that were utilized by printing and imaging companies throughout the world. Additionally, David designed and taught many training programs to printers, print consumable suppliers, publishers, graphic designers, and print buyers. In 1996, David accepted a position as Technology Manager of the Digital Printing Laboratory in the Center for Integrated Manufacturing Studies (CIMS). In this capacity, David worked with companies to help them navigate their integration of new and emerging digital printing technologies into their businesses. In 2000, he joined the faculty in NTID’s Electronic Printing and Publishing Technology (now Visual Communication Studies) where he enjoys working with students teaching classes in the areas of Color Theory and Management, Digital Photography, and Digital Printing. David holds a BFA degree in Fine Art Photography and an MS degree in Print Media Publishing.


Howard "Howie" Fenton has been a thought leader and trainer in the printing and digital communication industry for over 25 years. A noted author of five books and hundreds of articles and blogs, Fenton is a sought after consultant and engaging speaker that is called upon to present at industry events around the world. In December 2015, Fenton joined IMG as the Vice President of Consulting.

Fenton is a well-known trainer who taught the Orientation course at GATF and PIA. He is a subject matter expert on the best practices used by leading companies and workflow strategies to streamline operations. His knowledge of hardware, software, process improvement tools, and industry best practices allows him to benchmark, assess, and improve operational effectiveness. In addition to leading training programs at RIT he has taught for GATF, NAPL, and InfoTrends.


Dan ClarkDaniel Clark is the Manager of PAL’s Print and Materials Analysis lab at RIT. Dan provides quality assurance and materials characterization support to material manufacturer’s, printers, and brand owners. Dan also provides trouble shooting of printing issues for the printers, manufacturers and suppliers in the graphic arts field. This is achieved through the administration of industry standard material and print performance testing, color measurement, image analysis and the use of other laboratory instrumentation within a TAPPI standard T402 environment. Dan has also has co-authored technical papers, presented at various industry conferences, and instructs in industry seminars and academic classes on the technologies, variables and their interactions in different printing process. Dan has over 32 years of experience in web offset & digital press operations.


John Dettmer is the Printing Applications Laboratory’s Digital Systems Technologist. He specializes in digital and conventional prepress workflows, as well as HP Pantone special ink formulation and production. John has been involved in PAL’s Digital Printing program since November of 2000. He holds a Bachelor of Science degree in Printing Technology from RIT and is currently pursuing a Master’s degree in Web and Database Development.



Course Fee: $1,195.00


RIT has made arrangements for seminar attendees to reserve rooms at a special rate at the following nearby hotel; however, we suggest you make your reservations as soon as possible. A shuttle will be provided to take you to and from the hotel.

DoubleTree by Hilton Rochester

1111 Jefferson Rd, Rochester, NY 14623 US

Reservations: 844-469-8701

Please use the code 'OGA' for the room rate of $119 rate. 


Online registration for this program is available below. For questions or additional information, please email Barbara Giordano or call her at 585-475-2687.


Unpublish Date 
Thursday, March 15, 2018 - 10:30am


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Seminar Cost: $1,195.00

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