StoreWorld Facebook Game: GCCIS Location
Exhibit Code: GOL-201
Zone: Computer Zone
Location: Golisano Hall (GOL/070) - 2000
Time: All Day
StoreWorld™ is a fun, engaging, and educational social game developed as a collaboration across RIT's E. Philip Saunders College of Business, B. Thomas Golisano College of Computing and Information Sciences, and College of Imaging Arts and Sciences. Students and faculty worked together to make a game that introduces students to fundamental business concepts by running a virtual clothing store. Working in teams, players balance marketing, reputation, employees, and a whole lot of computer-generated shoppers to profit more than everyone else playing StoreWorld. The world of StoreWorld consists of several stores, each run by a team of players. The players configure their avatars with a selection of thousands of combinations of items and colors generated by our art team. Not only can players "dress up," but they also configure their stores with decorations, tables, racks, and other displays to hold clothes. The game generates shoppers that use fundamental business patterns, which nudges players to learn how to balance costs, inventory, and many other factors involved in running a store. Given the lack of modern business simulations, StoreWorld provides an exciting opportunity to reach out to business schools throughout the world, especially given the prevalence of social networking.
Matt Critelli, David Schwartz, Dana Pierce, Jason Arena, Steven Gold, Ash Rao
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