CQAS Seminars

 

Market Research Methods

 

In today's increasingly competitive environment, understanding customer's needs, identifying solutions, and targeting products and services to customers have become increasingly important. Companies can no longer afford to launch products into the marketplace with only an intuition that customers will buy them. Market research can help avoid product disasters and will result in products that better meet the customer's needs, while returning maximum profit to your company.

 

This seminar demonstrates the use of statistical methods in market research to define customer segments, choose optimal product configurations, and optimize price, promotion and placement decisions. 0.7 CEUs.

 

Topics include:

• survey instrument design, data collection alternatives, and data analysis
• using clustering to define customer segments
• using conjoint analysis for product design
• using discrete choice for product pricing, promotion and placement

 

Who should attend

Quality professionals or marketing professionals that use the results of surveys to understand their customer in order to make better marketing decisions.

 

Cost

 

$345. Cost includes a continental breakfast and lunch.

 

Meet your instructor

Steven M. LaLonde joined CQAS as an assistant professor after twelve years at Eastman Kodak Company, where he applied statistical methods in such varied areas as the chemical optimization of KodaColor film for manufacturability; the measurement of worldwide customer satisfaction as applied to management compensation systems; and application of market research methods to evaluate marketing decisions involving product design, pricing and promotion strategy. Steve is a member of ASA, ASQ and AMA.