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Center for Quality and Applied Statistics

Survey Design

This is an introduction to sample survey design with emphasis on practical aspects of survey methodology. Topics include: survey planning, sample design and selection, survey instrument design, data collection methods, and analysis and reporting. Application areas discussed will include program evaluation, opinion polling, customer satisfaction, product and service design, and evaluating marketing effectiveness. Data collection methods to be discussed will include face-to-face, mail, Internet and telephone.

COST: Contact Greg Evershed, Director of Business, at 585-475-5442 or greg.evershed@rit.edu. Continental breakfast and lunch is included each day of the seminar.

  Rochester Institute of Technology
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Rochester, NY 14623-5603
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