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Survey Design

This is an introduction to sample survey design with emphasis on practical aspects of survey methodology. Topics include: survey planning, sample design and selection, survey instrument design, data collection methods, and analysis and reporting. Application areas discussed will include program evaluation, opinion polling, customer satisfaction, product and service design, and evaluating marketing effectiveness. Data collection methods to be discussed will include face-to-face, mail, Internet and telephone.

Contact:

Greg Evershed
Director of Business Development
gmecqa@rit.edu
585-475-5442
HLC/2526

  Rochester Institute of Technology
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Rochester, NY 14623-5603
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