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Program Brochure

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Product innovation is essential to business survival and growth. The creation and introduction of new products and services has reached an unprecedented level of complexity, requiring the coordination of diverse teams of professionals from research and development, marketing, finance, manufacturing, procurement, sales, and service. Companies, especially technology-based organizations, need leaders with an enterprise-wide perspective and knowledge base in both engineering and management. This includes individuals who possess a broad blend of technical and business skills, understand markets and the value-chain, and have the integrated systems perspective needed to commercialize increasingly complex products and systems. The Master of Science degree in Product Development program provides the educational foundation that technical professionals need for high-impact roles in product and technology innovation.

The product development program is for engineers, scientists, and technical professionals who aspire to product development leadership positions throughout their organizations. Designed by academic and industry leaders, the curriculum integrates business and technical elements to develop leaders with the knowledge, skills, behaviors, and perspective to effectively deploy best-in-class product development methods, tools, and practices. The program integrates formal education, ongoing research, and industrial practice, and continuously refreshes the curriculum through active partnerships with other world-class universities, research centers, and companies.

Students acquire the foundation skills and strategic perspective necessary to become future leaders and senior managers responsible for driving business growth through product innovation. They develop receptiveness to change and continuous improvement, an understanding of the enablers to business success, and an enhanced ability to recognize barriers to success early in the commercialization cycle, when corrective actions are least costly.


Students may start the MPD program during any term and complete the coursework at their own pace. Classes are available on-campus (evenings) and on-line (video conference and asynchronous format) to accommodate the needs of local students as well as those who travel or are outside the Rochester area.


Most students are sponsored by an employer who is committed to improving leadership capabilities in product development. Sponsorship includes permitting students to attend classes, and also involves a commitment to work with the student to provide clear expectations and well-articulated career development plans that build upon the program. Candidates are welcome to sponsor themselves. Contact the Office of Financial Aid and Scholarship for information.