Class VI

2004-2005

Class VI completed their Capstone projects in November 2005. Below is a list of titles, authors, and advisors, followed by abstracts:

For a copy of a Capstone report, please e-mail christine.fisher@rit.edu and indicate project title, your organization, and the reason for your interest.

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Using Technological Growth Curves for Business Decision Making

Matile D. Malimabe

In this paper, a methodology is presented for improving product forecasting by integrating already established methods of forecasting technological product diffusion. The goal is to present them in a manner that will be easier for a general manager to understand the forecasts and therefore make the right decisions regarding product development and deployment in the market place.

"What is the Right Platform Development Strategy for a Small, High-Tech Company?"

Brian J. Bessel, Thomas A. Patrick, and Kenneth A. Rosys

New, innovative products are the lifeblood of any company. This is especially true for small companies that need to rapidly develop and deliver new products to satisfy the "hand to mouth" nature of their operation. Our experience is that platform developments are done differently in small companies as compared to large companies. We believed that this is true for most, but not all, small, high technology companies.

Strategic Thinking and Resource Management in Small to Mid-Size Printing Companies

Robert Strach and Jeff Miller

In today's increasingly competitive business environment, characterized by global competition, global markets, and fragmentation in many industries, it is imperative that firms have a clear strategy for meeting organizational goals. Strategy, within the scope of this study, is defined as the process of creating fit between the firm's value creating resources and capabilities and a specific target market. Small to mid-size companies (SME's) in the printing industry are faced with even a larger challenge in strategic planning, with limited resources available to focus on developing formal strategies and the impact of making incorrect decisions. Very little research has been conducted within the printing industry to identify how small companies develop strategic plans and make decisions for the future. Interviews with industry trade associations (PIA/GATF, FTA and TLMI) indicated that there is little assistance available for planning due to the diversity within segments. The associations offer assistance with general management issues that apply industry wide, but assistance is not available for making the difficult decisions associated within niche segments.