Chung authors digital claustrophobia article

Sorim Chung, assistant professor of marketing, is the first author of “Digital Claustrophobia: Affective Responses to Digital Design Decisions,”  published in the peer-reviewed journal Computers in Human Behavior Reports. The research is the first to introduce the concept of “digital claustrophobia” in the context of e-commerce. The findings from three experimental studies show that elevated claustrophobic tendencies amplify emotional discomfort and negatively moderate spatial constraint effects on website evaluations and anticipated product satisfaction.