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Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology.
He joins RIT from the University of Exeter in England, where he was Chair in Marketing and Director of Research for the Department of Management. His BA (Psychology) is from the University of Michigan and his MA and PhD (Social Psychology) is from the University of California, Berkeley, and he did postdoctoral work at Rhode Island School of Design.
He has held visiting appointments at Wesleyan University (Center for the Humanities), Göteborg University, Sweden (Centre for Consumer Science), University of Auckland, New Zealand (Centre for Digital Enterprise), Bocconi University in Milan (Program in Fashion, Experience, and Design), and Indian School of Business, Hyderabad. Schroeder has published widely on branding, communication, consumer research, and identity. His current research involves four intersecting areas: aesthetic leadership, branding, ethics of representation and visual communication.
He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006). He is editor in chief of Consumption Markets & Culture, and serves on the editorial boards of Advertising and Society Review, Critical Studies in Fashion and Beauty, European Journal of Marketing, Innovative Marketing, International Journal of Indian Culture and Business Management, Journal of Business Research, Journal of Historical Research in Marketing, Journal of Macromarketing, and Marketing Theory.
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