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 Neil Hair
Associate Professor of Marketing

Fields of Expertise:
Business > Business Ethics
Business > Entrepreneurship
Business > International Business
Business > Marketing
Business > Technology Management

Dept/Division: E. Philip Saunders College of Business
E-Mail: nhair@saunders.rit.edu
News Contact: Marcia Morphy, mpmuns@rit.edu, 585-475-4951
Website: http://saunders.rit.edu/directory/facstaff/230


Dr. Neil Hair is associate professor of marketing in the E. Philip Saunders College of Business. Areas of expertise include electronic commerce, ethics, international marketing and social entrepreneurship.

Recent projects include understanding perceptions of advertising and customer value in popular online social networks such as Twitter and Facebook, personal branding in virtual space, virtual ethnography in popular worlds such as Second Life, and global studies on social media use for collaboration and innovation looking at more than 100 of the worlds thought leaders operating in this space.

Hair is the recipient of RIT's Richard and Virginia Eisenhart Provost's Award for Excellence in Teaching in 2006, the Exemplary Online Faculty Award in 2008 and the 2012-13 Eisenhart Award for Outstanding Teaching.

Hair hails from the U.K. and holds Chartered Marketer Status from the Chartered Institute of Marketing, a Ph.D. from Cranfield as well as degrees from Sheffield and Cardiff Business Schools.