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 Eugene Fram
Professor Emeritus

Fields of Expertise:
Business > Management
Business > Marketing
Business > Retail Sales

Dept/Division: E. Philip Saunders College of Business
E-Mail: ehfbbu@rit.edu
News Contact: Marcia Morphy, mpmuns@rit.edu, 585-475-4951
Website: http://www.rit.edu/ehfbbu/


Eugene Fram is a widely known marketing expert, with a depth of experience in various forms of consumer marketing such as retail management and online retailing. He has published more than 100 journal articles and six books on a variety of business topics. Frequently quoted by national and regional media, he has an active consulting practice serving consumer, industrial and nonprofit organizations, and has three decades experience as a director on corporate boards.

His major areas of expertise include retail mall operations and shopping, online shopping, nonprofit boards, managing careers and promotional marketing. He is frequently quoted on a wide variety of topics, including the impact of Wal-Mart, mall development, store locations, time-compressed lifestyles, industrial purchasing partnerships, marketing in China, increases in consumer penalties (restocking penalties), operations of nonprofit boards, marketing channel issues, (dual distribution) and higher education marketing.

As RIT’s Emeritus Professor of Marketing, Fram is typically quoted about 100 times a year by newspaper, magazine and TV/radio media.

Fram holds a B.S. in commerce (marketing) and a Master of Letters in retailing from the University of Pittsburgh and an Ed.D. in higher education from the State University of New York at Buffalo.

He was named an RIT "Communicator of the Year" in 1995 and received RIT's Eisenhart Award for Outstanding Teaching in 1997.