Ushi Patel ’00,’01(printing management, MBA)

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Current position: Creative Director, BoominGroup(boomingroup.com). Author, Brave the Unknown, a book of poetry published in 2013 (bravetheunknown.com). The book won gold at the Independent Book Publishers Association Benjamin Franklin Awards in 2014.

Career path: “I’m an entrepreneur, designer and poet. It used to be you had to choose one path for your career. Now, we, and companies and investors in general, seek people who have integrated talent and global reach—programmers that think like designers, marketeers that think like a poet or anthropologist, business strategists that have lived, worked all over the world.”

Patel co-founded BoominGroup, “an ecosystem of leaders building profitable companies that make a positive difference in the world.” Patel is the creative visionary and director for all of BoominGroup’s brands, which include an international digital agency (BoomingMK), a social media platform that connects people to adventures in their local areas according to their interests and preferences (Boomingle.com) and an online magazine and leadership network (Everstrong.com). She works with the entrepreneurs at the helm of each company, helping them to present what they do beautifully and consistently across any media platform, in a way intended to differentiate their company and speak to the hearts and minds of their target audience.

From 2006 to 2010, Ushi worked as West Coast business development officer for RIT, charged with building relationships that supported and promoted RIT’s strategic objectives in the area of sustainability. She planned events designed to increase the visibility for RIT in the Bay Area.

On the Bay Area: “San Francisco is a great place to live and work—vibrant and bright. There’s a balance of work and play. It’s an easy-going lifestyle, but very active and productive.”

“The Silicon Valley is looking for talented, globally minded individuals and RIT has a lot to offer.”

Remembering RIT: Patel made an indelible mark on the volleyball court. During her four years on the women’s team, she was named Academic All-American twice and in 1999 she was the NCAA College Division Academic All-American of the Year with a 3.82 grade point average. In 1999, the RIT Senior Athlete of the Year set the national single season mark with 1,924 assists. She was named to RIT’s Athletics Hall of Fame in 2004.

“I chose RIT for the blend of technology, science, art and business programs. RIT, for me, is the point where creativity meets technology. I discovered that they don’t have to be separate universes.”

Hometown: San Jose, Calif.

Currently resides in: Woodside, Calif.

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