Current position: president, Digital Life Consulting Group (www.digitallifegroup.com)
Career path: Weinberg, who has helped consumer electronics and consumer technology companies launch and promote products since 1989, founded Digital Life Group in 2000.
“I am passionate about consumer technology products and gadgets, what I call Digital Life products. I discovered that I could help companies create a great customer experience.”
Weinberg came up with 50 “principles” based on industry success stories to guide the product launch process and created “the Product Success Deck” with one principle on each card.
“Some of the ideas are evergreen and universal. Some are blatantly obvious. But that doesn’t mean they are easy to implement.”
Among the principles:
“Launch planning begins at product inception, not six weeks before product release.”
“Think about the entire customer experience, not just the product.”
“Sell consumer products, not technology products.”
Weinberg worked as an account executive for the advertising agency Ruder Finn in New York City after graduating from RIT. He joined TSI (Technology Solutions Inc.) and worked with Sony when Sony was beginning to venture into computers. TSI opened a branch in San Francisco and moved Weinberg there in 1995. He was asked to lead the PR for the launch of the VAIO brand.
“I was thrown in over my head, I worked my ass off, and the launch was very successful. That success propelled me to the next level of my career.”
On the Bay Area: “I sometimes miss the energy of New York, but the Bay Area has many advantages. San Francisco is a company town. If you’re going to work in technology, this is the place to be.”
Remembering RIT: As an intern at University News in December 1987, he helped with a major event honoring then-Congressman Frank Horton. “That’s the only glamorous thing I ever did in PR.”
He also pitched a story to the news media about being able to search the library card catalog from his dorm using a dial-up modem; a publication picked it up and “The moment I saw that story in print was when I was hooked on PR forever.”
Hometown: Native of Long Island
Currently resides in: Westwood Park, San Francisco