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spacer spacer spacer spacer November 13, 2008
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Kernels of creativity lead to new concepts for popcorn packaging

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Michael Rodriguez shows off his winning movie theatre popcorn packaging design.

A. Sue Weisler | photographer

Going to the movies isn’t the same without popcorn. Fresh, innovative ideas on packaging the buttery treat popped for a class of RIT graphic design and industrial design students. The top designs went up for a vote before moviegoers at the Little Theatre on the evening of Nov. 7. A Little Theatre marquee-inspired package design created by Michael Rodriguez, a fourth-year graphic design student, received the most votes.

“Winning the contest is such a great feeling, especially being a senior, it reaffirms my design approach solutions work for the consumer,” says Rodriguez. “The Little Theatre is one of my favorite places to go in Rochester, so I felt a certain connection with this project. The theatre’s marquee is a Rochester landmark, so I thought why not incorporate it into my design. The package shape is inspired from the individual sections of the marquee. I found the theatre’s history quite interesting, so I put facts on the top lip of the package. This lip serves multiple purposes in that when folded in, it keeps the popcorn from falling out and serves as the support for the next box to be stacked above it.”

Casey Moosman, Mikhail Poloskin, Garret Voorhees, April Wong and Laura Woodruff were the other graphic design students whose package designs were on display. The industrial students were Fawn Brokaw, Shawna Haberer, Stephanie King, Joelle Monda and Christopher Platt. Woodruff took second place and Moosman placed third. Rodriguez won a student membership to the Little.

“Having the students share their designs with the public in a movie theatre setting is ideal,” says Lorrie Frear, RIT graphic design professor. “The students looked at the different aspects of packaging from structural concerns, material choices and trying to avoid overpackaging the product. We want to thank the Little Theatre for a night out at the movies.”

The project was for the Packaging Design course co-taught by Frear and David Morgan, RIT industrial design professor.

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Kelly Downs

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