RIT Hosts New Product Development Forum, April 5




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We’ve all had good ideas that fell into the Valley of the Death, never to be seen again.
Champions are seen as people who know how to cross the Valley.

—Stephen Markham

Stephen Markham, director of the center for innovation management studies at North Carolina State University, is one of seven distinguished speakers to attend the RIT New Product Development Forum at Rochester Institute of Technology on April 5. Sessions on “We are the Champions: New Product and Service Advocates” will run from 7:30 a.m. to 4 p.m. in the Xerox Auditorium, James E. Gleason Building. John Ettlie, Madelon and Richard Rosett Chair in RIT’s College of Business, will serve as moderator.

Speakers include Jeffrey Carlson, Deputy Mayor, City of Rochester (Championing the Fast Ferry); John Neuberger, business manager, QuadGraphics, QuadMed Division (QuadMed: Champions of a New Industry); Thomas Pray, chair of decision sciences and management information systems, RIT (The One-Year MBA); Christine Shea, associate professor of technology and operations management, The University of New Hampshire (Champion Behavior and Team Performance); Brian Heft, business technology manager, Performance Products, Air Products, Inc. (Champions at Air Products: New Rules & New Responsibilities); Jerry Lozinski, vice president of product development, Sunbeam Products, Inc. (Product and Service Innovation Via External Providers).

The RIT New-Product Development Forum, a partnership between RIT faculty and local businesses, is designed to address applied-research issues related to the successful introduction of new products and services.

Registration is required; tickets are $100, with company discounts available. The cost is free for the RIT campus community and NPD Forum members. A continental breakfast will be served from 7:30 to 8 a.m. and lunch is scheduled from noon to 12:45 p.m. For more information, visit http://www.cob.rit.edu/npdforum, or contact Molly Weimer at 475-7431 or mweimer@cob.rit.edu.