Author to Speak on the “Experience Economy”

RIT presents James Gilmore, Oct. 24

Rochester Institute of Technology’s School of Hospitality and Service Management presents a lecture by author and consultant James Gilmore, 9:30 to 11:30 a.m. on Friday, Oct. 24. Gilmore, co-author of The Experience Economy: Work Is Theatre & Every Business a Stage and co-editor of Markets of One: Creating Customer-Unique Value through Mass Customization, will speak on The Experience Economy.

Gilmore describes the emerging “experience economy” as driven by rising affluence, technology and competition and as distinct from the commodities, goods and service economies. His talk is in Ingle Auditorium in RIT’s Student Alumni Union.

Registration, including continental breakfast, is $40 ($15 for students). Register by calling 475-5062.

Note: RIT’s 111-year-old School of Hospitality and Service Management offers undergraduate degrees in food management, food marketing and distribution, hotel and resort management, nutrition management and travel and tourism management. Part of RIT’s College of Applied Science and Technology, the college of innovation, the school offers graduate degrees in career and human resource development, health systems administration, hospitality-tourism management, instructional technology and service management.