Future of Health Care Industry the Focus of RIT Conference

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Consumer health care strategies to be addressed by industry leaders

“The health care industry is in the midst of great change and innovation,” says Linda Underhill, program chair of health systems administration at Rochester Institute of Technology.

Its future is the focus of a full-day conference, Market Driven Health Care, from 9 a.m. to 5 p.m. on Thursday, Oct. 9, at the RIT Inn & Conference Center, 5257 West Henrietta Road in Henrietta.

“The conference focuses on how providers anticipate consumer needs and develop innovative strategies to meet those needs,” Underhill says. “These strategies are changing the face of health care as we know it.”

Featured speakers and topics include:

Brad LaPorte, account director for National Research Corp., will present Performance Improvement in a Patient-Centered Environment.

David Woodword, district manager for senior services for Selexco Senior Services, will present The Hospitality Model in Senior Living.

Kathryn Melendy, CEO for The Aurum Network, will present Innovation in the Delivery of Post-Acute Care.

Geoffrey Moebius, hospital administrator for the Cleveland Clinic Hospital in Naples, Fla., and Steve Davis, architect, will present Healing Hospitality and World Class Service.

Alfonse Caldiero, director of food and nutrition services for the University of Rochester Medical Center, and James Frederiksen, assistant director of food and nutrition Services for URMC, will present Health Care Patient Dining for the New Millennium.

The conference, sponsored by RIT’s health systems administration program in the College of Applied Science and Technology, costs $75 (including lunch). To register, call 475-5062.