"Dynamic Capabilities" for New-Product Development Examined at RIT




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Open meeting of the RIT New-Product Development Forum set for April 9

Traditional methods no longer provide a recipe for the development of new products and services. A strategy for integrating new standards is on the agenda for business leaders gathering at Rochester Institute of Technologyóranked nationally among the leading providers of business education.

"Dynamic Capabilities in New-Product Development" is the topic for the next open session of the RIT New-Product Development Forum on Wednesday, April 9. The event runs from 8:15 a.m. to noon in Xerox Auditorium, James E. Gleason Building, on RITís Henrietta campus.

Speakers include Patrick Meagher, director of technology at Flextronics (Product Development in the EMS Environment); Steven Beyer, vice president of business development at Applied Mechanical Technologies (Keys to Successful Product Development Outsourcing); and James Martis, associate director of finance and accounting at Proctor & Gamble Co. (Evolution of New Business at Proctor & Gamble). John Ettlie, Madelon and Richard Rosett Chair in RITís College of Business and director of RITís Technology Management Center, serves as moderator.

The RIT New-Product Development Forum, a partnership between RIT faculty and local businesses, is designed to address applied-research issues related to the successful introduction of new products and services. Bausch & Lomb, Carpenter Technologies, Exxon-Mobil Chemical, Gleason Works, ITT Industries-Goulds Pumps and Navistar-International Truck and Engine are participating in this initiative.

A continental breakfast will be served the morning of the event, beginning at 7:30 a.m. Registration is $100. For more information, visit RITís College of Business Web site at www.cob.rit.edu, or contact Angelo Fuino at 475-7431 or jafbbu@rit.edu.