RITís Center for International Business Debuts Honored Speaker Lecture Series




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In light of the rapid changes impacting the global marketplace, Rochester Institute of Technology introduces a new forum designed to help the business community keep pace. The Center for International Business and Economic Growth at RITís College of Business presents the Honored Speaker Lecture Series.

Professor Erdener Kaynak, chair of marketing at the School of Business Administration of Pennsylvania State University at Harrisburg, will be featured during the seriesí inaugural lecture. His presentation, Global Competitive Marketing Strategies, begins at 11:30 a.m. on Friday, Feb.15, in room 3215 of the Max Lowenthal Building on RITís Henrietta campus.

Among his credits, Kaynak has served as senior business editor for Haworth Press Inc. and editor-in-chief of International Business Press (IBP) Marketing and International Business Journals and Book Series in International Business. He has written 22 books and published over 200 articles. Kaynak has also served in various management and research consultant roles in more than 40 counties around the world.

Professor David Reid, RITís Benjamin Forman Chair in International Business and director of the Center of International Business and Economic Growth, will serve as host for the Honored Speaker Lecture Series.

For more information and to register for this event, contact Angelo Fuino, RITís College of Business, at 475-7431 or jafbbu@rit.edu.