LaFeber, the Marie Underhill Noll Professor of History at Cornell University and a past Bancroft Prize winner, has written or edited more than 15 books, including Michael Jordan and the New Global Capitalism.
According to Robert Manning, RIT’s Gannett Professor and director of the Caroline Werner Gannett lecture series, "LaFeber insightfully combines America’s passion for sports and celebrity with the corporate promotion of international popular culture. By explaining the ‘making’ of NBA star Michael Jordon into a global icon, he shows how corporate titans such as Nike have effectively utilized new media technologies to transform the world into an international shopping mall with little concern for local consequences."
The talk—free and open to the public—will be handicapped accessible and sign-language interpreted, and will conclude with a reception. Call 475-2057 for more information or brochures, or log onto www.rit.edu/gannettseries.