‘Read All About It’—Changes in the Newspaper Industry Prompt Study

In response to changes that have redefined the newspaper industry, Rochester Institute of Technology’s School of Print Media has begun a three-year initiative to increase the school’s role in the furtherance of technological and educational newspaper and news media research.

“The newspaper industry is a core piece of the entire publishing industry, so it’s important that we re-energize our efforts and engage students in the process.” says associate professor Twyla Cummings, who holds the Paul and Louise Miller Endowed Chair, a position established to foster relationships with the newspaper industry.

With an endowment from industry partners, the Scripps Howard Corp. and Gannett Co., faculty at RIT’s School of Print Media will focus on researching industry issues, publishing findings and increasing student participation. Additionally, the strengthening of existing industry alliances with leaders like Washington Post, The New York Times and International Newspaper Group will allow for a closer interaction throughout this time of industry change and open doors for future partnership opportunities.

To re-immerse students in newspaper issues, the School of Print Media will also begin building the curriculum for a graduate concentration in newspaper management and technology. Graduate students will also be sought to fill research fellowship positions, assisting in data collection and analysis of audience behavior, readership, content and technological changes.

For more information regarding the School of Print Media’s strategic plan and objectives, contact Twyla Cummings at 475-5567.