Goo Goo Dolls Bass Guitarist and Music is Art Founder Robby Takac Visits RIT, Nov. 9

RIT graphic design students will present Takac with branding identity proposals for Music is Art




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Robby Takac, bass guitarist of the Grammy nominated rock band the Goo Goo Dolls, as well as founder and president of the non-profit organization, Music is Art, will be coming to Rochester Institute of Technology on Friday, Nov. 9.

For the past 10 weeks, a class of RIT senior graphic design majors have been researching, analyzing and developing a brand identity program for Music is Art, an organization based in Buffalo, N.Y., that strives to promote and educate music and art within the community and schools. All 16 seniors in RIT’s Corporate Design course will each present their individual proposals, which include a logo and tagline, letterhead, business cards, brochures, Web site and promotional materials, to Takac and the Music is Art Board of Directors from noon to 1:30 p.m. on Nov. 9 in Room 4020 of the Frank E. Gannett Building on the RIT campus. The board will select one brand concept.

“Music is Art is in need of an identity and a brand and the students work is very strong,” says Carol Fillip, visiting professor in graphic design at RIT. “The variety and depth of concepts I’m seeing are amazing. Music is Art is a creative organization and so it lends itself to creativity on the students’ part. We are very excited Robby is taking time from his busy schedule to be here for the presentations.”

Incorporated in 2004, Music is Art hosts various programs throughout the year including the Music is Art Festival, which draws 75,000 fans from throughout Western New York and Southern Ontario. A high school awareness tour, an instrument drive and a Teen Battle of the Bands are also part of its community based program initiatives.

MEDIA NOTE: Please park in Lot E. Takac, along with students, will be available for interviews after the presentations. Brandon Borgna, RIT University News, will be the media contact the day of the event. He can be reached at (585) 746-4023.