RIT Hosts Visual Communication Conference, April 10-13

Rochester Institute of Technology will host a conference focusing on the study of visuality as communication with a special interest on the interconnections between visual rhetoric and visual media technologies.

This interdisciplinary theme will be the focus of the 4th biennial William A. Kern Conference on Visual Communication, April 10-13. The four-day international event, held at the Strathallan Hotel in downtown Rochester will feature invited speakers and panelists from around the U.S., Canada and Europe, addressing a variety of topics related to “Visual Communication: Rhetorics and Technology.”

Thomas Benson, the Edwin Erle Sparks Professor of Rhetoric at Pennsylvania State University, will give the keynote address, “Look! Rhetoric! Political Posters, Berkeley, California, May 1970 ” at 8:30 a.m. Sat., April 12. Roger Remington, the Massimo and Lella Vignelli Distinguished Professor of Design, from RIT’s School of Design, will present a plenary talk on visual communication, rhetoric and design from 1:30 to 2:30 p.m. on Thursday, April 10.

The conference is organized by Diane Hope, the William A. Kern Professor in Communications. For a schedule of events, or to register for the conference, visit the Kern Communication Conference Web site.