RIT’s Gasser Lecture Presents MobiTV President/Co-Founder Paul Scanlan

Get ‘mobified’ and learn how a market leader offers primetime TV to your headsets

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Are cell phones powerful enough to display television images? The answer is yes and people even pay to watch it!

An ingenious idea between three guys in Berkeley, Calif., in 2003 was the upstart of MobiTV which would enable cell phone subscribers the ability to watch TV anywhere at anytime on their little 1- and 2-inch screens. Sprint was the first wireless carrier to offer the novelty; Cingular was the second.

MobiTV’s founders Phillip Alvedla, Jeff Annison and Paul Scanlan soon had a “blockbuster” on their hands with a current line-up of more than 25 well-known channels including ABC News Now, MSNBC, ESPN, The Discovery Channel and Fox Sports.

Scanlan is the distinguished speaker for the 2009 William D. Gasser Distinguished Lectureship in Business series sponsored by the E. Philip Saunders College of Business at Rochester Institute of Technology. He will share his insights on the expansion of the mobile media in the wireless industry at 4 p.m. on Wednesday, April 8, in RIT’s B. Thomas Golisano College of Computing and Information Sciences auditorium.

As the driving force behind the Emmy Award-winning company, Scanlan will discuss how MobiTV was founded on an idea and a shoestring, and earned $100 million in venture funding to become a market leader in providing primetime sports and business content to cell phone providers.

The William D. Gasser lecture series is hosted annually by the Saunders College of Business and designed to advance interaction and dialogue between business and academic communities. It is made possible by a gift from the late John Wiley Jones, former honorary member of the RIT Board of Trustees and founder of Jones Chemicals Inc., in memory of William D. Gasser. Gasser taught accounting at RIT from 1967 until his death in 1977.

A reception will immediately follow the Scanlan lecture; both are free and open to the public and RIT community. To register, contact Donna Slavin at (585) 475-2199 or dslavin@rit.edu.