The United States has been over “malled” and over-stored for several decades, but smaller strip malls seem to have much more vitality and potential for growth, says Rochester Institute of Technology retail expert Eugene Fram.
Fram, Emeritus Professor of Marketing from RIT’s E. Philip Saunders College of Business and current marketing consultant, keeps a close eye on trends in the business environment. Fram also has an active consulting practice serving industrial, consumer and nonprofit organizations.
As he explains: “Prior to the recession, there were approximately 20 square feet of retail space per capita in the United States. This is about a 25 percent increase compared with what was available in the early 1990s. With the bankruptcy of retail chains, the closure of large retail units by Macy’s and other chains and the adoption of a ‘less is better’ value system by consumers, developers have been hard hit. The most notable has been has been General Growth Properties whose bankruptcy caused its stock price to decline about 97 percent over a two-year period from 2007 to 2009.”
Fram says the time has come for retailers to think outside the big box:
Fram is available for media interviews. He can be reached directly at (585) 732-6817, or by e-mail at email@example.com.
Note: One of eight colleges at RIT, the E. Philip Saunders College of Business is accredited by the Association to Advance Collegiate Schools of Business International (AACSB International) and enrolls more than 1,200 undergraduate and graduate students. The Saunders College and its entrepreneurial Venture Creations Incubator works in partnership with RIT’s Albert J. Simone Center for Innovation and Entrepreneurship to integrate business education with RIT’s world leading technical and creative programs. The business school is also launching an executive MBA online program this fall.
In six consecutive years since 2004, Saunders undergraduate programs have ranked in the top five percent of all U.S. business schools, according to U.S. News & World Report's America's Best Colleges. In 2009, it was named one of the “Great Schools for Accounting Majors!” in The Princeton Review's “The Best 368 Colleges.”