A little magic went a long way for recent Rochester Institute of Technology graduate David Nardone. The American Advertising Federation awarded Nardone gold for his print campaign for the Museum of Magic.
Thousands of individuals submitted creative work, and only 26 students in the country received the accolade of gold. “I feel truly honored to have received such a prestigious award,” Nardone says. “It was very gratifying after my years of hard work at RIT.”
Nardone graduated from RIT’s School of Design in the College of Imaging Arts and Sciences in 2009. As a graphic designer he’s always had a keen visual eye, and he took interest in old movie posters and typography–the inspiration for the design. While the images alone are visually stimulating, that’s not why he won the award. The American Advertising Federation chooses pieces based on the messages they portray as well as craft in design. “Magic is seen as dark and mysterious, and I wanted to create a new vibrant and lively feel that still held true to the mystery,” Nardone said.
Nardone attributes some of his success to the Rochester Advertising Federation–where his campaign was first submitted. “The federation does an amazing job of preparing aspiring creatives for the industry they soon will face. I felt very grateful to have had such a resource at my fingertips.”
His creative abilities, as well as the awards, will certainly help him with his job prospects. Nardone hopes to work in advertising and continue to send positive messages. “I want to stay true to myself and use my design for good. I believe that will lead me in the right direction,” Nardone said.
The full Museum of Magic campaign, along with his other creative work, can be found at www.davidnardone.com.
Caption Information: ADDY award-winning work designed by David Nardone.