Big Ideas ‘Pop’ for RIT Students Who Develop Popcorn Packaging Ideas for Little Theatre

Film watchers will vote for favorite design at Little Theatre Jan. 15

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Rochester Institute of Technology design students make no “concessions” about their creative ideas to package a movie concession must—popcorn!

Graphic design and industrial design students from RIT’s School of Design have devised fresh popcorn packaging concepts and will put their designs up for a vote to film watchers as they enter the theater. The students will share their final package designs this Friday at the Little Theatre, 240 East Ave.

Prior to the evening showings, people are invited to cast ballots for their favorite design among the 10 choices. The winner with the most votes receives a student membership to the Little Theatre.

The project is for the Packaging Design course comprised of graphic design majors and industrial design majors. Students were asked to incorporate the Little Theatre’s 80th anniversary into their designs as well as produce a package that is leak-proof.

About the Little Theatre Film Society
The Little Theatre opened in 1929 and established not-for-profit status in 1998. It screens more than 100 American independent and foreign films for the greater Rochester community each year and hosts a varied slate of art shows, film festivals and series, and music throughout the year. The Little provides filmmakers, local musicians and fine artists a professional space to share their visions with a diverse audience and to discuss their work through educational talkbacks. Visit