Power Your Potential Leadership Conference at RIT June 10

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Kitty Van Bortel

Leading women in the Rochester business community have something to say to their peers on how to “Power Your Potential.”

A lifelong learning conference for women, sponsored by Rochester Institute of Technology’s E. Philip Saunders College of Business and the Rochester Women’s Network, will be held from 11:30 a.m. to 6 p.m. June 10 in the B. Thomas Golisano College of Computing and Information Sciences auditorium on the RIT campus.

Kicking off the event is Kitty Van Bortel, president and CEO of the Van Bortel Group, who built a powerhouse reputation in owning the top-selling Subaru dealership in the nation, as well as one of the most successful Ford dealerships in a multi-state area. Her philosophy on new car sales is built on her unique philosophy: “If you trust people, they will trust you,” and “No tricks, no games.”

A panel discussion follows on “Winning from the bottom up!” with moderator Suzanne Clarridge, president and CEO of My Brands Inc. Panelists include Laurie Broccolo, founder of Broccolo Tree and Lawn; Susan Butler, partner and co-owner of Butler/Till advertising media agency; and Denise Williams, president of D.M. Williams Funeral Home.

Participants can choose to attend a total of three educational workshops from the following available sessions:

• If you think your ethics are nobody’s business...think again: Sandra Rothenberg, associate professor in RIT’s Saunders College and director of the Institute for Business Ethics and Corporate Social Responsibility
• Making the most of career opportunities: Ann Johnson, ACT Rochester Program director and catalyst and career transition coach
• Business social media do’s and don’ts: Jennifer Cisney, chief blogger and social media manager, Eastman Kodak Co.
• Power and influence: Mary-Beth Cooper, senior vice president of student affairs, RIT

The cost to attend the all-day event for RIT alumni and Rochester Women’s Network members is $50, $75 for all others, and includes lunch. For more information or to register, contact Donna Slavin at 585-475-2199 or dslavin@saunders.rit.edu. Directions and parking are available at RIT's Women's Leadership Conference website.