Imagine a university that accomplishes the following:
These are real stories from RIT. It is an impressive body of work from our students, alumni, faculty and staff. And this is just the short list of success stories.
These stories are the crux of a new branding campaign for RIT. We’ve spent the last several months working with an outside firm, 160over90, based in Philadelphia. We are embarking on a national branding campaign this year in strategic areas and markets, so you will begin to see the university be more aggressive in this promotional arena.
Brand messaging is more than just taglines and logos; it’s about storytelling and projecting the personality of the brand. And what a story and personality RIT has to share with the world.
Why enhance RIT’s brand now? The university has tremendous momentum so now is the time to leverage our assets. We need to enhance our image with the general public and also broaden and deepen our relationship with our closest friends. That’s why we need your help as brand ambassadors. RIT has changed so drastically in recent years that many of our alumni don’t fully understand what we have become.
So, how can you help us? First, feel free to send me an e-mail with success stories you have that connect to RIT (destler@RIT.edu). Secondly, I invite you to our marquee “branding” event—Imagine RIT: Innovation and Creativity Festival. See for yourself the amazing activity at RIT. Spread the word. The free festival is from 10 a.m. to 5 p.m. on Saturday, May 7. More than 32,000 visitors attended last year’s event, a hands-on spectacle with hundreds of exhibits and activities featuring the brilliant work of students, faculty and staff. I will see you May 7, rain or shine.