The Sustainability Journey for Each of Us is Focus of New Book

Mark Coleman hosts book signing Nov. 3 at Barnes & Noble

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Mark Coleman says sustainability has been largely defined and led by the influences of government and businesses through policies and products. It’s his belief that the voices and actions of citizens are often lacking in the discussion.

Coleman, the manager of technical development for RIT’s Venture Creations’ Clean Energy Incubator and senior program manager at the Center for Integrated Manufacturing Studies, has written a book about the role of the individual in the global challenges surrounding sustainability. It’s titled The Sustainability Generation: The Politics of Change and Why Personal Accountability is Essential NOW!

He will host a book signing at 6:30 p.m. Nov. 3 at Barnes & Noble, 3349 Monroe Ave., Rochester, N.Y.

Coleman says the book centers on how citizens can collaborate to define and take action on a more sustainable present and future.

“The book, at its core, is about empowering and enlightening everyday citizens and consumers to define what sustainability means to them in the current context of the lives they are living and to take action that helps them lead their lives with a sense of purpose, passion, resolve and balance,” Coleman says. “It’s not just about buying more ‘green products,’ it is about ‘you, me and we’ questioning our state of consumption and livelihood to determine if we even need to consume those products in the first place.”

Author L. Hunter Lovins, president and founder of Natural Capitalism Solutions, wrote the book’s foreword. In 2000, Time magazine named Lovins “Hero of the Planet” and in 2009, Newsweek dubbed her a “Green Business Icon.”