Alumnus publishes e-book with money-saving tips

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Craig Bromley Photography

Luka Boric ’07 (hospitality management), author of Hacking a Car Purchase: How I Bought a Brand New Car and Saved $5,000.

In the eight years following his graduation, Luka Boric ’07 (hospitality management) has worked as a brewery manager, a research executive and a sales manager. And now he’s a published author, too.

Last January, Boric published Hacking a Car Purchase: How I Bought a Brand New Car and Saved $5,000 on the Amazon Kindle Book Store. Boric wrote the book in order to help people become more confident in negotiations and prevent the feeling of getting “ripped off” by dealerships. The book’s strategies are based on Boric’s extensive sales background and his personal experience of buying a new car after moving from Croatia to the U.S. in 2011.

“When people go to buy a car, they tend to get emotional and excited and that can prevent them from making sound financial decisions,” said Boric, who works as a senior demand creation executive for Frontline Selling (FLS) in Atlanta. “The mindset that you bring to the dealership will determine whether you succeed or fail.”

Boric will be giving away 30 copies of the book to interested RIT students, staff and faculty. To receive a free copy, email him at lboric@gmail.com.