Design expert Andreas Wezel-Peterson believes that a message—in the hands of a talented designer— can be transformed into visual communication that transcends mere words and pictures. He shares his insight on the communications design process when he returns to Rochester Institute of Technology as the featured speaker for the annual Lyon Memorial Lectureship Series.
Wezel-Peterson, a communications designer on the Internal Corporate Communications team at Disney Consumer Products—a segment of The Walt Disney Co., in Glendale, Calif.—and a National Technical Institute for the Deaf graduate from RIT’s College of Imaging Arts and Sciences, will present “A 360 Degree Visual Portrait of a Designer’s Process” at 7:30 p.m. Oct. 29, in Xerox Auditorium, James E. Gleason Hall. A question-and-answer session follows the free presentation, which will be delivered in American Sign Language. Interpreters will be provided.
Wezel-Peterson, who was born and raised in Germany, leads all design communiqués, from logo to brand, from print to digital, and from magazine to email newsletter for more than 3,000 employees, as well as consumers across North America. The lecture will provide insight on the in-house design department at Disney Consumer Products, his multidisciplinary approach to projects, and the creative process of visual communication design that combines the visual arts and technology to communicate ideas.
The purpose of the Lyon Memorial Lectureship Series, established in 1980, is to bring distinguished speakers to RIT/NTID to share expertise and scholarly contributions that stand on the cutting edge of advancement in the education and career success of deaf persons. Edmund Lyon (1855-1920) was a noted manufacturer, inventor, humanitarian and philanthropist in Rochester, who served as a trustee of both RIT and the Rochester School for the Deaf.