RIT’s division of marketing and communications wins award for web design

‘Roar the Vote’ campaign encouraged student participation in voting




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The ‘Roar the Vote’ website, which encouraged students to register to vote and was designed by an RIT team, has won a silver 2016 Davey Award for outstanding creative work.

A website produced by RIT has won a silver 2016 Davey Award for outstanding creative work.

The website, “Roar the Vote,” encouraged RIT students to register to vote. It included a countdown to elections, guidance to students on how to register to vote and facts and myths about voting.

“The website was pretty integral to the overall campaign,” said Kerry Foxx, director of RIT’s Center for Leadership and Civic Engagement. “We know more than 1,800 people visited the site more than 2,600 times between Aug. 16 and Nov. 8.”

Foxx said he’s also proud of the videos of students, faculty and staff discussing the importance of voting done in partnership with the Student Affairs marketing team and the National Technical Institute for the Deaf.

“It was great to partner with the Division of Student Affairs on this unique project and toward a very important cause. That makes this recognition from the Academy of Interactive and Visual Arts even more meaningful,” said the project’s producer, Raman Bhalla, assistant director for RIT’s Web/IT Services.

Bhalla congratulated everyone who contributed toward the project, especially Jia Zhou ’16 (visual communication design) for design, and web developer and programmer Steven DuBois for coding.

About the Davey Awards

Overseen and judged by the Academy of Interactive and Visual Arts, the Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. This year’s awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic firms and public relations firms. Entries are judged to evaluate distinction in creative work.